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Creative / Managing  Director


Samuel was leading the agency's creative team in the post of Creative Director at JWT before setting up FAB Strategies. Samuel's belief of leading the trend paved his way to this achievement. His background in design/Brand identity lends him a keen eye for groundbreaking, dynamic visual work, while his ability to turn text into visuals contributes to his well-rounded abilities. Having worked on global brands like Carrefour and HSBC, as well as leading regional brands like Bahrain City Centre and Zain toward local success, Samuel strives to create a working environment which is all-involving, to produce not just visually stunning outputs, but also work that is strategically sound.




FAB Strategies is a Boutique Creative Agency. We develop creative solutions for businesses using all channels to create tangible results. We study and analyze brands to design outstanding business solutions that are unique.


FAB Strategies is about creating substance. We believe that design without substance is meaningless. To earn the consumer’s action it is essential to capture his intellect.


Crystal Tower, Al Abraj Street.

Business Bay.

Level 10, Office 12.

Dubai , United Arab Emirates

00971 52 988 4731


DWC Business Center

Dubai Aviation City-Logistics City.

Dubai, United Arab Emirates.

00971 52 988 4731